Matthew Schreiber


BOLD NOTION®

Bold Notion is a study in transformation.

Conceived as a series, Bold Notion embraces and embodies the dynamic nature of CORE:—our space, our community, and our culture—and the artists who inspire us. Modern, playful, and inventive, Bold Notion redefines the club experience.

MATTHEW SCHREIBER, ARTIST

Matthew Schreiber is part of a new generation of “light and space artists” working across varying mediums including light sculptures, holography, photography, and immersive architectural interventions, with his use of contemporary technology naturally engaging viewers.

Schreiber's work has been the subject of solo exhibitions including Crossbow at the Johnson Museum of Art, Cornell University, Side Show at Johannes Vogt Gallery, NY; Swiss Hall the permanent installation at Herzog & de Meuron Residence in Basel, Switzerland; Platonic Solids at the Ft. Lauderdale Museum of Art: and Ontario, a site-specific installation curated by Ambra Medda in the Miami Design District, FL.

Group exhibitions include The Jeweled Net: Views on Contemporary Holography at the MIT Museum in Cambridge, MA; Crystalline Lattice, curated by Yongwoo Lee in Gwangju, South Korea; Miami Noir at Invisible Exports in New York, NY; Shadows, Disappearances, and Illusions at the Miami Art Museum; and Group Show at Galerie Almine Rech in Paris, France.

Matthew Schreiber was born in 1967 and lives and works in New York City. He holds a BFA from the University of Florida, an MFA from the School of the Art Institute of Chicago, and a specialization in holography from the Royal College of Art in London.

BEHIND THE SERIES

After being the world’s first automotive producer to introduce LED daytime running lights in 2004, Audi has continued to lead the industry with the production of further revolutionary lighting systems in 2013 and 2014: the Matrix LED headlights and laser high beam. Lighting technology and lighting design of the future is based on three key guiding principles: aesthetics, dynamics and interaction.

The exhibition is inspired by the LED technology and innovative design synonymous with the Audi brand. Combined with Matthew's interest in sacred and ancient geometry, alchemy, and physics, Schreiber uses optical physics as they relate to "zone plates, refraction and interference patterns" found in optics. Coupled with the physical interior structure and geometry of the CORE Club lobby, Schreiber has created a new environment that is immersive with light and his own geometry.

Utilizing intricate and intelligent architectural design to erase the existing space, Schreiber has created three installations. The space is comprised of high intensity LED technology and over 400 individual diode lasers, with 200 of the lasers using custom made optics. Each of the 400 lasers have been modified and built specifically for the installation by hand in Schreiber’s studio.

Audi of America, Inc. and its U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. The Audi Group delivered over 1,800,000 vehicles to customers globally in 2015, and broke all-time company sales records for the 6th straight year in the U.S. Through 2019, AUDI AG plans to invest about 24 billion euros - 70 percent of the investment will flow into the development of new models and technologies.

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