in partnership with The XX Project

How to Build a Business and Scale -

Featuring an esteemed panel of female dealmakers and entrepreneurs


Learn from this panel of esteemed female entrepreneurs on how to build a business and brand to scale along with female mentorship and leadership.

About The XX Project:
The mission of The XX Project is to build a community of women leaders through a positive environment designed to cultivate personal & professional growth. We are a membership platform with highly curated events showcasing leading women in business across the C-suite, and engaging with founders from a variety of industry verticals.

About Michelle Edgar:
Michelle Edgar founded The XX Project over 6 years ago and has made it part of her everyday life to inspire and empower women in business through this network and platform by providing leading women in business with resources and tools to enhance their lives to propel business forward. As an executive in the entertainment business for over five years, Michelle's expertise and focus is securing partnerships for artists across all genres of music. She has previously worked at FRUKT, KIDinaKORNER, Red Light Management and Warner Bros Records, focusing on strategic partnerships and artist development. She has worked on campaigns for the likes of Mary J. Blige, Ne-Yo, Estelle, Imagine Dragons, The Black Keys, Skylar Grey, Theophilus London, Gary Clark Jr., Miguel and Mariah Carey.

About Elisa Johnson:
Elisa Johnson has built a name for herself in the fashion world through her killer looks and her unique style. Elisa studies at the Fashion Institute of Technology, and has been featured on the E! series, EJNYC, which follows the life of her equally chic brother, Earvin Johnson III. She has been featured on a wide variety of other outlets, including Galore TV, Complex, Asos, Teen Vogue, and AOL. In addition to her incredible fashion sense and style, Elisa also sings. Daughter of basketball superstar Magic Johnson, Elisa continues to blossom into a star in her own right.

About Kara Ross:
Kara Ross is a renowned entrepreneur and award-winning fine jewelry designer. She collaborated with the Obama White House on numerous commissions, and her one of a kind fine jewelry pieces can be found in art museums across the country. She sits on the board of Georgetown University, the CFDA (Council of Fashion Designers of America), the Accessories Council. She is a member of the Harvard Kennedy School Women and Public Policy Program, and Women Moving Millions. After achieving top recognition for jewelry design (the GEM Award) and successfully running a global accessories business, she formed her vision for UNLEASHED. She now dedicates 100% of her time towards supporting female artisans and entrepreneurs through story-focused media ventures.

About Reesa Lake:
Reesa Lake is Partner, Executive Vice President of Brand Partnerships at Digital Brand Architects, where she leads development with brands, agencies, publishing houses, and digital networks, amongst others. With over fifteen years of media experience, from traditional print to television to digital, Reesa is one of the foremost experts in branded content and integrations, marketing and branding. Reesa was the first talent manager at DBA, focusing on growing bloggers into brands and working with the founders to create an industry wide shift from traditional influencers to new media ones. Having been behind thousands of the most known influencer programs with brands that range from Cartier to Volvo as well as the strategic positioning of the industry's most coveted talent, she is a pioneer in the social media space.

About Heather Hartnett:
Heather Hartnett is the CEO and Founding Partner of Human Ventures, a New York City-based venture capital fund backing, building and scaling industry-changing technology companies through a startup studio model. Hartnett has been recognized for creating one of New York’s premiere startup studios and for the unique approach and fresh perspective she’s bringing to tech by publications such as “The Information,” which has referred to her as the “new breed of VC.” Since launching three years ago under Hartnett’s leadership, Human has invested in and co-built more than 20 companies. Those companies have grown to a combined $150M+ in enterprise value and have gone on to raise $80M+ in additional capital from notable later stage investors.